Simple steps to prevent your emails from ending up in spam
Even in these digital times, e-mail remains a crucial means of communication for businesses and individuals. Yet there is nothing more frustrating than important emails ending up in the dreaded spam folder. In this blog post, we explore why emails are often flagged as spam, how to correct your MX record for proper email delivery and the importance of following email content rules. We also introduce an indispensable tool, Litmus, that ensures your emails look and function well.
Why emails end up in spam
Understanding the reasons why emails are flagged as spam is the first step toward a solution. Here are some common reasons:
SUSPICIOUS CONTENT
SENDER REPUTATION
Correcting the MX record
The MX (Mail Exchange) record is crucial for proper e-mail delivery. Here’s how to correct it:
Creating good email content
Creating high-quality email content is crucial to avoiding spam filters. Here are some best practices:
Introduce Litmus for email testing

To ensure that your emails are not only delivered, but also look and function well, consider using Litmus. Here are the benefits of Litmus:
HOW CAN WE ASSIST YOU?
Seeking expert advice or a fresh perspective on your marketing strategy? Visit us for a coffee and a no-obligation chat where we explore your opportunities together.