Many companies have discovered the immense potential of marketing automation, but without a broader automation strategy that also includes sales and service, opportunities remain untapped. At RedCard.Digital, we believe that marketing automation is only the beginning of what complete business automation can achieve. Marketing automation is a crucial step in improving digital engagement. However, without the seamless integration of sales and service automation, its full potential is not realized. This is where total business process automation (TBPA) comes into the picture.

With TBPA, we focus on automating marketing as well as streamlining sales and customer service processes. TBPA enables companies to automate their entire business processes, allowing them to operate consistently on a global scale, reduce costs, and enhance both customer engagement and brand loyalty.

Marketing automation allows companies to effectively reach their customers through automated campaigns. Moreover, it plays an important role in increasing digital engagement. But without proper follow-up in the sales and service departments, companies can miss many opportunities. TBPA connects marketing with sales and service in one integrated system, so that every step in the customer journey can be automated and personalized. This leads to a seamless customer experience and higher levels of digital engagement.

• Marketing automation: reminding abandoned shopping carts
  Companies use marketing automation to automatically send emails to customers who have abandoned their shopping carts without making a purchase. This increases the level of digital engagement and helps win back lost sales by reminding customers of the products they almost bought.

• Sales automation: prioritizing leads with lead scoring
  Automated lead scoring allows companies to prioritize leads based on their interactions, which helps to improve the relevance and effectiveness of customer interactions to increase digital engagement.

• Service automation: automated contract renewal
  Service automation proactively approaches customers when their contract is about to expire. This increases customer satisfaction and reinforces complete digital engagement by providing a seamless and personalized customer experience.

• HR automation: efficient onboarding and offboarding of employees
  With TBPA, companies can automate the entire process of onboarding and offboarding employees. New hires automatically receive all necessary documents and training, while departing employees are properly offboarded through a streamlined process. This not only ensures a consistent experience for employees but also reduces the risk of administrative errors and ensures that essential processes, such as revoking access rights and returning equipment, are handled automatically.

• Time and cost savings Automation allows companies to work faster and more efficiently, which does not only result in cost savings. It also results in improved digital engagement by providing consistent and timely contact with customers.

• Uniform workflow With TBPA, companies worldwide can provide a consistent customer experience. This contributes to higher customer satisfaction and improved digital engagement.

• Improved customer satisfaction Through automation, customers receive the right information at the right time. This creates a stronger connection with the brand and leads to higher levels of digital engagement.