Content marketing is all about creating and sharing valuable, relevant content that attracts and engages your target audience. By providing consistent and quality content, you can position yourself as an expert in your industry, gain customers’ trust and guide them through the buying process. Moreover, effective marketing content also supports SEO efforts and improves your company’s online visibility.

Account-based marketing is a B2B strategy that focuses marketing resources on specific accounts or customer segments rather than a broader audience. Through personalized campaigns, companies can build closer relationships with potential customers and improve their lead generation and conversion rates.

Social media marketing and social media advertising offer companies the opportunity to build a direct relationship with their target audience. By sharing valuable marketing content and advertising on platforms such as Facebook, Instagram and LinkedIn, you can increase engagement, build brand loyalty and even drive direct sales. In addition, using social media advertising helps target specific demographics and optimize ROI.

SEO (search engine optimization) and SEA (search engine advertising) are part of growth marketing and essential to increase your brand’s online visibility. While SEO focuses on improving your website’s organic ranking in search engines, SEA can help drive direct traffic to your website through paid advertising. Together they provide a website optimization strategy that increases findability and attracts more leads and customers.

Growth marketing focuses on the entire customer journey, from awareness to loyalty. While traditional marketing often focuses only on brand awareness and on the initial phase of customer acquisition, growth marketing goes further. The goal here is to quickly attract new customers and keep them engaged with your service or product, so that they become repeat customers as well as ambassadors. Growth marketing uses methods such as content marketing, social media marketing, and marketing automation to retain customers and maximize their lifetime value.