Marketing Automation2024-09-17T09:51:04+01:00

Marketing Automation

Get a step ahead of the competition! Using the latest technologies, such as marketing automation and customer data platforms (CDP), we transform technology from a cost to a revenue generator.

Marketing automation

In today’s marketing, technology is indispensable at every level, from brand and product development to customer touch points, campaigns and analytics. Let our experts assist you in developing your marketing technology. Marketing automation facilitates the management and execution of marketing processes and campaigns. We help you select, implement, develop and improve your marketing technology software to achieve business success.

Our technology partners

Our choice for an integrated CDP and marketing automation for medium and large businesses. Bloomreach is the leader in engagement and CDP.

Customer Data Platform (CDP) | Bloomreach

As seasoned Salesforce Marketing Cloud specialists, we are completely familiar with this platform. Whatever your challenge, we’ve seen it before and are ready to help.

Our choice for CRM and marketing automation for SMBs. With Zoho you have a very complete solution starting at €37 per month.

Are you looking for marketing technology or CDP?

Download our free overview of essential features that can be useful when choosing the right software for marketing automation or a customer data platform for marketing.

Intelligent automation

In simple terms, we leverage data, marketing automation and other marketing technology solutions such as Salesforce and Zoho to optimize your marketing efforts. This not only results in improved returns, but also increases your customers’ satisfaction. After carefully analyzing your needs, we select and implement the most appropriate solutions, whether for existing platforms or new initiatives.

Our team specializes in selecting and managing marketing technology. Our services include:

Marketing technology audit

Are you wondering if your current marketing automation tools, such as Salesforce Marketing Cloud, HubSpot or Adobe Campaign, are effective? Are you wondering if you are getting the maximum return from your current functionality? In just a few days, we will evaluate your existing technologies and create a roadmap for the future.

Software selection advice

When selecting marketing technology, we guide you through the entire procurement process and RFPs. Our approach is fully tailored to your company’s specific needs and challenges. As an independent consultant, our interest is the interest of your business, with value creation always at the forefront. Our advice is focused on solutions that have real impact on your organization.

Security & Compliance

Facing issues with spam filters, marketing consent management, or AVG compliance? Need to implement DMARC or conduct a security check? RedCard.Digital is here to solve your marketing department’s security, deliverability, and privacy challenges. We provide tailored solutions to address these concerns, no matter the size of your business.

Implementation management of marketing technology

Successful implementation of marketing technology requires seamless integration. At RedCard.Digital, we ensure your software is properly configured to perfectly match your business requirements and integrate seamlessly with both your front-end and backend systems. We can take over full management of your Marketing Technology Stack, including unlocking data for various departments, training and supporting your marketing team, and monitoring the integrity of your marketing technology.

Frequently asked questions

How can Zoho Marketing Plus contribute to my Marketing Automation strategy compared to Salesforce Marketing Cloud?2023-11-20T16:15:17+01:00

Zoho Marketing Plus offers a wide range of marketing automation tools similar to Salesforce Marketing Cloud. Selecting the right tool depends on your specific business needs and budget.

Is a CDP integration possible with Salesforce Marketing Cloud for better data-driven marketing?2023-11-20T16:15:49+01:00

Yes, a CDP can be seamlessly integrated with Salesforce Marketing Cloud. Salesforce Marketing Cloud can leverage a CDP’s centralized data to create personalized marketing campaigns, improve customer segmentation and increase the overall ROI of your marketing efforts.

What is the difference between CDP and Marketing Automation tools such as Salesforce Marketing Cloud?2023-10-27T11:51:12+01:00

CDP (Customer Data Platform) specializes in centralizing customer data from various sources, while tools such as Salesforce Marketing Cloud focus on automating marketing activities with this data.

What is a CDP?2023-10-27T11:50:53+01:00

A CDP, or Customer Data Platform, is an integrated database that collects customer information from various sources, organizes it and makes it available to other systems. This allows companies to create a 360-degree view of their customers, resulting in more effective and personalized marketing strategies.

What is marketing automation?2023-10-27T11:50:36+01:00

Marketing automation refers to the technology that allows companies to automate marketing tasks and processes. This often includes campaign management, customer segmentation and lead nurturing. With marketing automation, companies can make their marketing activities more efficient, increase customer engagement and improve ROI.

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How can we help you?

Seeking expert advice or a fresh perspective on your marketing strategy? Visit us for a coffee and a no-obligation chat where we explore your opportunities together.

  • 65+ years of combined experience

  • Digital agency: we stay ahead of digital trends to provide you with the most effective solutions.

  • Engineers of sustainable growth: we design unique customer journeys, supported by robust technology, to ensure lasting growth.

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