Total Business Process Automation | Digital Engagement

Total business process
automation

For those who want more than just marketing automation – TBPA with fully integrated solutions for marketing, sales, service and HR

What is total business process automation (TBPA)?

Total business process automation offers a holistic approach to automating all business processes. At RedCard.Digital, we work with leading partners such as Bloomreach Engagement, Salesforce Marketing Cloud and Zoho (including Zoho Marketing Plus and Zoho Bigin CRM) to best integrate your business processes. By automating not only marketing, but also sales and service, we ensure that your organization operates seamlessly and customer-facing processes are supported to the maximum extent possible.

Benefits of TBPA

Time saving and cost reduction

Automating repetitive tasks such as customer communications and data processing saves time and reduces operational costs.

Increased efficiency

Processes move faster and teams can focus on strategic activities, increasing productivity.

Higher customer engagement

Marketing, sales and service processes are fully integrated, giving customers a consistent and personalized experience at every touchpoint.

Fewer mistakes

Automation reduces the chance of human error and improves the accuracy of your business processes.

Better informed decisions

By centrally managing all business data, you gain valuable insights that allow you to make more informed business decisions.

What is the difference with marketing automation?

Marketing automation automates specific marketing processes such as e-mail campaigns and lead nurturing. TBPA goes further: in addition to marketing, sales and service are also fully automated. This holistic approach ensures that all departments work together seamlessly and that customer interactions are consistent at every level. Whereas marketing automation focuses solely on optimizing marketing channels, TBPA ensures that sales and service processes are also streamlined for a seamless customer experience.

How RedCard.Digital implements TBPA

RedCard.Digital provides customized solutions for TBPA using powerful systems such as:

  • Bloomreach Engagement: helps companies centralize customer data and develop personalized marketing campaigns.

  • Salesforce Marketing Cloud: enables companies to launch automated marketing campaigns and optimize customer interactions.

  • Zoho Marketing Plus and Zoho Bigin CRM: support companies in automating customer relationships, marketing campaigns and sales processes, ensuring full integration and efficiency.

REDCARD.DIGITAL OFFERS YOUR COMPANY STRATEGIC ADVANTAGE WITH TBPA

With our years of experience and strategic partnerships with Bloomreach, Salesforce and Zoho, RedCard.Digital offers you not only fully integrated TBPA solutions, but also direct access to the best technologies on the market.
These partnerships allow us to deliver solutions that go beyond standard marketing automation, giving your business a competitive edge.
Thanks to these partnerships, our customers benefit from:

  • Custom technical implementation: our team, backed by technology from industry leaders such as Bloomreach, Salesforce and Zoho, thoroughly analyzes your business processes and implements the most appropriate automation tools.
    This ensures seamless integration and a faster path to success.

  • Ongoing support and optimization: it doesn’t stop after implementation.
    Our close relationships with leading partners allow us to continue optimizing your systems with the latest updates and technologies.
    We ensure that your processes continue to run smoothly so that you can continue to focus on growth and innovation.

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  • 65+ years of combined experience

  • Digital agency: we stay ahead of the trends within the digital domain so that we can always offer you the most effective solutions.

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